Family-owned businesses across Africa continue to grow despite economic uncertainty, regulatory shifts, and geopolitical pressure, according to PricewaterhouseCoopers(PwC)’s Africa Family Business Survey 2025.
The survey covered 79 family businesses across East, West, and Southern Africa and found that 66 percent recorded single or double-digit sales growth over the past year, outperforming the global average of 57 percent. PwC says the results point to strong fundamentals, disciplined management, and a growing focus on technology, innovation, and long-term sustainability.
PwC Africa Family Business Leader Esiri Agbeyi said the next phase of growth will depend on scaling purpose, improving decision-making, and making better use of reputation and long-term capital. The report also found that 53 percent of respondents are aiming for steady growth over the next two years, while 27 percent are targeting faster expansion.
Reputation remains central to success, with 91 percent of respondents describing it as critical to long-term performance, even though nearly one-third believe their reputation is vulnerable in the current environment. More than half are also prioritising technology and artificial intelligence to improve efficiency and competitiveness.
PwC says African family businesses that combine purpose, agility, capital discipline, reputation management, and strategic tax planning will be best positioned to grow across generations. The findings highlight a sector that is not just surviving uncertainty, but adapting to it with notable resilience.
Africa Presents is a Pan-African digital magazine and monthly publication covering politics, business, economy, culture, tech, and the stories shaping Africa and its diaspora. Visit africapresents.com and follow @AfricaPresents for daily coverage and monthly themed magazine editions.
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